There’s not a single event today that doesn’t make it to social media. It’s not just restricted to personal moments either – your employees, too, use social media to share pictures of corporate events, team lunches, or casual Fridays at the workplace. Imagine having all your employees wearing custom t-shirts with your company’s logo emblazoned on them, in one of these pictures. Are you thinking what we are thinking?
It doesn’t take a degree in rocket science to know the impact such custom t-shirts could have on your employer brand, when your employees proudly post those pictures on their Facebook and Instagram profiles. But, that’s not all – there are several other benefits gifting good-quality custom t-shirts to your employees could have for your organisation. Let’s take a look at them!
Benefits of Gifting Custom T-Shirts to Your Employees…
1. Increased employee motivation
By giving out free samples of your t-shirts, you establish a reward system which the employees can look forward to. It is a common notion that apart from monetary benefits, the ‘gifts’ that employees receive help create a bond between them and the organisation, and therefore, a highly engaged and motivated workforce.
A motivated employee is far more productive, and will go the extra mile to achieve organisational goals. All this, with just a custom t-shirt! Sounds like a sweet deal, eh?
2. Free brand advertising
To execute a brand awareness campaign successfully, you have to hire a brand-building expert, a team of well-trained professionals and then have to put some more money for the costs involved in getting the ball rolling, among others.
With custom t-shirts, this could be done for free. Simply gift your employees custom t-shirts with your company’s logo emblazoned on them, and you’ve got yourself a mobile brand awareness medium!
And don’t forget ‘word of mouth’ – that old, but effective way to spread awareness of your brand. Your employee’s friends, family members, or relatives might see him/her wearing the t-shirt. It might impress them enough to want to work with you, consider doing business with you, or simply buy your product/service.
3. Creates more ‘bonding’ amongst the employees
Planning some team-building activities for your next offsite? Planning to surprise an employee with a birthday party? Promoting a social cause?
All these events can be used to gift custom t-shirts to your employees and to create a sense of comradeship between them. Plus, imagine all those pictures going up on social media – you’ll be in the spotlight for a winning company culture!
Here’s How You Can Ensure Your Employees Love the Custom T-Shirts!
The custom t-shirts you give your employees represent your brand. Poor-quality custom t-shirts can create a bad impression on your employees, and make them feel unwanted. If you’ve decided to gift t-shirts, make sure your employees love them!
1. Pick the right fabric:
How would you decide if a t-shirt is good or bad? Obviously, by checking the fabric! The same holds true when you choose to gift custom t-shirts to your employees. Nobody wants to wear a t-shirt that’s uncomfortable, or doesn’t even last a week!
If you are planning to give custom t-shirts for a day-long event, you could still get away with questionable quality. But, if you are looking at custom t-shirts as a way to encourage bonding between employees, or to spread some brand awareness, then you need to choose a fabric that looks good AND lasts long. To know more about the different fabrics used to make custom t-shirts, head here!
2. Focus on getting the design right:
Getting the fabric right is just the first step of the process – the appearance matters more! This would depend entirely on the purpose of gifting custom t-shirts to your employees. It could be for a particular corporate event, for the annual offsite, or just something for team members to wear on casual Fridays.
Some of the factors you will have to consider are:
- Colours: Choose colours that resonate with your brand. If you are planning to have your logo emblazoned on the custom t-shirts, make sure the colours of the logo compliment the base colour you’ve chosen for the t-shirts.
- Font: Choose font that’s readable, if you are planning to get a fun message, a quote, or a punchline printed on the custom t-shirts. The idea is to make it visible even from a distance.
- Logo: Make sure you provide a high-quality image of your logo to the custom t-shirt designer. You don’t want t-shirts to have blurry, outstretched, or pixelated logos!
Gifting good-quality custom t-shirts to your employees not only creates a great brand image for your company, but also helps establish a connect between employees and the organisation. It gives them a tangible reassurance that they belong to the organisation, and motivates them to contribute to the organisation’s growth.
And don’t forget the attention you’d be getting from your customers for having such a winsome culture. It’s essentially a win-win situation for both parties!
If you are looking for good-quality custom t-shirts that represent your brand, get in touch with us at Champu!