Every year millions of people gather to run a marathon. A few do it as a part of their exercise regimen, a few to satisfy their gut, for some cause, and of course, as a part of a company marketing activity. Plenty of companies organize and sponsor a marathon event for some purpose or an event. If this year it is your company’s turn, you should be well prepared for what’s coming next in store for you.
Organizing a marathon might not be tough as there is a whole dedicated team who would be looking forward to all the arrangements starting from promotions, advertisement, registrations, and so on. The main task comes when you want to select a marathon t-shirt to be handed over to the participants. While choosing the fabric of the t-shirt, you must know that the participants are going to sweat a lot, you cannot pick up a bulky material that starts irritating them in the middle of the run. So, your customized marathon should be soft, comfortable, absorbent, lightweight, and the list is long.
Here’s how you choose the right elements that are set in the t-shirts:
1. Define your objective for the marathon
While you are trying to organize this marathon, you need to jot down the exact cause of your activity. For example, recently, there was a Pinkathon organized for women, and the goal behind the whole event was women empowerment. Thus, the apparel was designed in pink shades and the taglines and graphics corresponded to the theme of the whole event. Similarly, you need to come up with a theme or an idea that will not only compel people to join your stride but this theme will also help you take a call on the design of the customized t-shirt.
2. Pay detailed attention to the design Elements
After the aim of your marathon run is decided, you need to get back to real business. You must have an idea of how your marathon t-shirts would look like. Of course, the t-shirt printing company that you hired will help you with the best design, but you need to sit with the designer personally and set things right. For this, you need to have a plan in mind, or you must have a blueprint in mind so that you can explain the same to the designer.
Lastly, ensure that you are spending on a quality design. Your marathon t-shirt is your USP; you cannot downplay its importance.
3. Talk to some Tasteful Sponsors
Well, this point may or may not apply to you. If your company is the sole sponsor of this marathon, and budget is not a problem; you do not need any further sponsors. Moreover, if you wish to have some more side sponsors so that your costs of refreshments, medals and other paraphernalia of things get covered, you can do so while you promote your event through various media. The more the sponsors, the better will be your budget. Thus, an excellent way to get some quality t-shirts for your marathon runners.
4. Add a tagline that people remember
As we said, t-shirts are the USPs of your event. You need to create them in such a way that people remember it always. A catchy punchline or tagline at the back is the best way you can add some quirky elements to your t-shirt. While runners stride from one street to another, the other passerby will also look at the t-shirt and etch the same in their minds. The more appealing your t-shirt is, the better it is for your company.
5. Try to think out of the box
Customized t-shirts and hoodies are common, and we all know that. If you wish to stand out from the rest, do something out of the box. Let us explain this further with the help of the previous example, while Pinkathon was organized, it immediately grabbed the attention of the people. The idea was only brilliant to organize a marathon only for ladies. Similarly, you need to come up with a theme that helps you come close to your target audience.
6. Selection of the right printer
When everything on the t-shirt is set, you should know which printing style to select. There are different printing styles through which you can get your order done, but you must know which printing technique would look good on the fabric you selected. Talk to your t-shirt designing company and choose a quality printing technique that helps you highlight your text, graphics and sponsor names in bold.
Walking, striding and running for a common cause can be a perfect way to – meet new people, serve the community and support a good reason. If you are a little tight on the budget, you can use social media to bring it kind sponsors so that you have sufficient funds to invest in a quality t-shirt for the contestants. No matter how edible the other arrangements of the marathon are, the contestants are going to remember you for the t-shirt that was given to them.
So, invest in a good one.