Caps are not just fashion accessories but are useful in many ways. Trusted protection against the sun, a cap is a must in the hot climate. A cap looks stylish and is almost a must-have for most, male or female, young or old. Rarely is a used cap discarded as even if one doesn’t wish to use it anymore, there is a better chance that they may give it to someone.
Thus, caps are one of the best promotional tools for your company. Customise your cap as per your brand requirements, and you have a winner in your hands. You can also design the caps stylishly and uniquely and add a touch of eye-catching creativity. Your audience will love to wear such attractive custom caps more often. A custom-branded cap will help you express your corporate identity much better and hence not just promote your company but also enhance your brand image.
Here are a few pointers you can use while ordering custom caps for your business:
Though custom promotional caps offer high returns, you must consider a few parameters when you order the caps.
The purpose of your campaign
You may want to order custom caps to attract new customers or to advertise your products or services. Some companies give out customised products at trade shows or business conferences.
Deciding on the purpose is crucial because you will want to include the information on the cap, and thus, your overall design will depend on it.
Know your target audience
Designing custom caps becomes easier when you know who they are intended for and how they might use the caps. If your audience is youth, then you should go for trendy designs and styles. A traditional cotton cap is suited for a mixed audience. If you are targeting adventure-loving audience or sportspersons, you should go for a durable material with a flexible design.
Knowing your intended audience helps you design a cap that provides the best value. A beautifully designed custom cap is the best marketing tool you can have because it will be a much-loved possession for your audience. They will use it often, thereby maximising your brand visibility.
One of the many benefits of custom caps is that no matter who your audience is, your caps won’t go waste because even if any of your audience does not prefer the style, they may hand it over to someone who will wear it. That’s the appeal of custom caps!
The main two types of printing options for your custom caps are screen printing and embroidery. Silk-screen printing and heat transfer work best for caps with more panels. Embroidery is more famous for custom caps as it not only provides high perceived value but also makes the design more sophisticated. Wearers will also love embroidered caps. Embroidery can be a little expensive, depending upon the design and print area. Decide on the perfect printing option for you, depending on your budget and purpose.
Know about different styles and trends
No matter what your demographic is, everyone likes a trendy style. Research what is trending at the moment and try to incorporate the style when you order custom caps.
Also, you may think all caps look the same, but the fact is that there are several cap styles in vogue today. Knowing about different styles is also necessary because only then you will be able to understand which style best suits your brand image.
Here are some cap styles:
Baseball caps: It is one of the most common and more popular styles. It not only has style and the right shape but also comes with a canvas perfect for adding decorative elements. It is usually made from a breathable material, which makes it comfortable to wear. The cap also has fitted design and thus offers functionality as well as contemporary style.
The two popular styles in baseball caps are a traditional style and a modern style. The former is made of wool, while the latter is mostly available in either cotton or any synthetic material.
Dad caps: A fashionable style a rage now, dad caps are popular with celebrities and others alike. The standard type has six panels and is slightly curved but does not have a fitted style. The material could be cotton or canvas and hence very comfortable. Generally, the dad caps are embroidered and look classy and elegant.
Trucker caps: Earlier, truck drivers in the US wore the style because they had mesh material in the back, which made the caps breathable. Today, it is a popular trend. The style is also popular with Hollywood celebrities. They usually have a witty line on the front panel. Loved by both young and old, trucker caps will be an excellent style for your company’s promotional campaigns.
Structured and unstructured caps: The caps which comes with a stiff fabric, known as buckram, behind its front panels giving them a rigid shape. When you put it down on the table, the cap retains its shape. Structured or unstructured, the fabric and design should give your custom caps uniqueness and creativity to stand out.
Flexfit caps: They have an elastic band that can be stretched to fit any head shape. These caps are regarded to be one of the best for brand promotions.
There are also a few other styles. Choose the style that suits your brand image.
The right branding and design matters
Branding is not only about showcasing your logo but adopting a design consistent with your brand. For example, the color you choose should complement the logo to help it stand out. Choosing a clashing color would look out of place with your brand image.
For an established brand, the logo would be enough, but for start-ups and other fledgling businesses, along with logo, mentioning the website and a catchy slogan referring to their product or services would help gain attention.
The excellent news with custom caps is that they offer enough space and scope for your creativity and help you display your message with maximum effect.
Every company has a designated budget for promotional campaigns. The style, design, and the quantity of your order should be as per your budget. The cost of printing different styles will be different, but no matter which style or design you opt for, ensure comfort and convenience.
Functional and well-designed custom caps will add significant impetus to your promotional campaigns. Choose a reliable printing company that can give wings to your vision and prints stylish and beautiful custom caps for you.
Get in touch with us to order yours now!