Your brand can benefit in multiple ways through custom t-shirts. From visibility to creating trust, from marketing to reminders, your promotional t-shirt helps you in ways even conventional advertising cannot. They are your walking advertisements, so they better be good.
Remember, your custom logo t-shirts have to pass three criteria:
- Style for appeal
- Quality for comfort
- Content for marketing
Here are some tips to help you make a striking custom logo t-shirt for your brand promotion…
Steps To Make A Promotional Custom Logo T-Shirt For Your Brand
1. Simplicity is the key
Maintain the focus – yours and for your audience. Too much information and too complex designs are a strict no.
Choose a single message and a simple yet striking image. Limit the info you want to give out. You may want to give out your contact information, website link and some product or service details. Not necessarily. Keep what is needed to avoid clutter.
2. Comfort matters
You may want to distribute your free t-shirts for marketing campaigns, or you may want to gift to your customers. Promotional t-shirts do not serve the purpose if they remain inside a wardrobe and are never worn. Get a good quality fabric which is comfortable to wear. You needn’t get expensive fabrics for promotional campaigns, but it has to be one that your customers would like to wear often. Also, too thin material would not work with the printing as the design would lay heavy on the fabric and look funny on the wearer.
3. The colour scheme
For logo custom t-shirts, a suitable colour is a must. You can either choose a shade that matches the colour of your logo or a complementary hue. You should speak with the printer about colour options and discuss the effects of your artwork on the colour. Provide the PMS codes if possible to ensure the printer gets the exact shade.
Another way to go is to look at trendy colours. There aren’t hard and fast rules but make sure your logo and message are visible.
4. Special effects
Generally, promotional t-shirts are simple and devoid of effects. But if it suits your brand image, you can have suitable effects to boost your image visibility. You can opt for subtle effects if your audience is young. Vintage or any other trendy effect can make your logo t-shirt more likeable to the youth. Decide on it only after consultation with your marketing team and designers. If need be, check with experts to be sure.
5. The design location
The design is of importance in your promotional custom t-shirts. The centre and the back of the t-shirt are ideal locations for the design because of the visibility factor. Avoid sleeves or the tummy area because nobody is going to strain their eyes or spend time searching for your logo or message in a t-shirt.
As long as the message is printed in a classy manner, your design will be appealing.
6. The font choice
The points to note when you select your t-shirt fonts are readability, old or trendy fonts, category, etc. Do check out what your rivals are using because you do not want to end up looking like their replica. Did you know font choice also influence your brand’s perception? For example, some fonts are considered traditional, while some fonts modern.
Legibility should be the priority because even if you choose the most stylish and modern font, but if it is not readable even at proximity, then the whole purpose gets lost. Check, re-check, print it out and also get an opinion from your printers.
7. The logo
There are all types of promotional t-shirts. Some fill the entire back and chest area with too much information, while some do not give away much. The first type of t-shirts may be tacky, while the second may keep your audience guessing. Opt for a middle path. As it is a promotional custom t-shirt, you have to give prominence to your logo but keep it subtle. No one likes to wear advertising banners on them.
8. The t-shirt type and size
Though the round-neck t-shirts are popular as custom t-shirts, you can opt for any other type as long as it fits within your budget and message. Do you want to have pockets or not? It is better to have pockets on your logo t-shirts, as many prefer tees with pockets because of the convenience factor. Also, you get a prominent place to display your logo.
You want everyone out there to sport your t-shirts, but it is possible only when they are available in different sizes. The general rule is to print small, medium, large, extra large and extra extra large.
9. The printing type
There are various options for t-shirt printing. Screen printing, though, is the most popular. You may want to print a large order for promotions, and screen printing can be a cost-effective way. Generally, brands do not opt for multiple coloured t-shirts for promotion. If there are more than two or three colours, then screen printing may prove to be expensive because the cost depends on the number of colours. There are also other options as Direct-to-Garment, vinyl graphics, embroidery, etc. Calculate the expenses and the suitability factor for your design and fabric and opt accordingly.
10. Get an experienced printer
An expert printer can help in printing an awesome t-shirt. Check their credentials, past work and pricing. Look for a reliable printer, preferably with multiple branches. They will then know what trendy designs are across locations and help you create an appealing design.
Even if you have come up with the design and colour choice, it is better to run it with your printer. They will know what works and what doesn’t. Sometimes, the colour you have chosen may look incredible on screen, but when you print the t-shirt, you may not be too happy with the outcome. Your printer has to be patient, understanding and helpful. After all, the promotional t-shirts have to spread a positive message about your brand. It can happen only when you and your printer reaches a middle path.
Promotional custom logo t-shirts can take your marketing campaigns to a new level. Create a design that stands out from the rest on a trendy, stylish and well-fitting t-shirt. You will find wearers far and wide. Isn’t this why you started it all?
If you are looking for good-quality custom t-shirts, get in touch with us at Champu!