Brand equity and brand awareness are two concepts that keep rolling from hardcore marketing meetings to sales execution and after-sales services. Why are people spending so much on marketing? The answer is simple; they want their customers to remember them always. And, this is mostly the aim of all the marketers.
Now, when we say custom t-shirts make for a great marketing tool, there are plenty of reasons to back our statement. Before we give you some proven theories, let us tell you this.
Custom t-shirts will help you drive business conversions.
When you do your marketing right, the results are always positive. Get a fantastic t-shirt printed to represent your brand and it will soon become a gateway to more orders, sales and profits.
Branded t-shirts carry the power to strike natural conversations that will lead to great marketing and branding opportunities without actually, forcing the sales pitch. Even if the person wearing your t-shirt is an introvert, the graphics, the text and the look will act as a business card for your business.
High-quality t-shirts are great marketing tools. You let your target audience wear your company-sponsored t-shirts and advertise to a broader audience. Whether you want to convey your message or plan an extraordinary text, investing in printing custom t-shirts for your employees and customers will call for a great marketing move.
Why Custom T-Shirts Make For Great Marketing Tools…
Let us see how a custom t-shirt will act as a panacea for most of your marketing woes:
1. Mobile Advertising
We say this because different people will see your ads many times. The same people can perceive your message again and again. This way, your t-shirts are leaving a lasting impression on your target audience, and your brand secures a place in the subconscious mind of your audience. Wearing a t-shirt showcasing your brand will spread word of mouth, and the apparel will itself stand you out.
2. Help Break The Ice
T-shirts are proven to be a good conversation starter. Good quality t-shirts are visually stimulating, and it urges the onlooker to ask for more details. A striking t-shirt will start a conversation even with a stranger. Making your employees wear a custom t-shirt carrying your brand message in public will invoke brand curiosity, and people would be all ears to know about your brand.
3. Helps Your Brand ‘Stand Out’
While other brands are busy with other marketing tools, your business team will stand out wearing the same attire for the event. A subtle t-shirt goes very well with a suit also hence, even if you and your team are heading for a corporate event, your custom t-shirt will stand you out in the crowd.
4. Difficult to Ignore
Other advertisements can be ignored, but the custom t-shirts are always appealing and attractive. They are evergreen and every time a person looks at your t-shirt, he or she would be bound to read the message again and again. Make your people wear a custom t-shirt and reach out to more and more people.
5. Look Appealing
T-shirts are versatile and they match with any bottoms when paired well. For some, t-shirts are a must-have garment in their wardrobe. T-shirts are attractive and visually appealing. So, wear your t-shirt and make your brand stand out.
Last but not the least, printing custom t-shirts is a very cheap, and affordable marketing investment. Spend on these custom t-shirts once and your campaign marketing is mostly sorted. You can instruct your team to wear the t-shirt wherever they go and this way, they are automatically advertising and campaigning for your event.
However, to make sure your custom t-shirts are a marketing hit, you’ve got to design them right! Here are some things you need to keep in mind…
- Always remember that the designs that look good on paper might not give the same attractive look on fabric. We suggest getting a sample printed before you order in bulk. Be cautious about the design elements.
- Your business logo should be visible on the t-shirt even from a distance. Make it big and make it evident for the viewers.
- T-shirt printing is an affordable option but ensures that the fabric quality you choose is good. People should love to wear it otherwise there is no point in spending even in a low-quality t-shirt.
- Out of box ideas for t-shirts are always appealing but ensure that your graphics, text or any other elements added to the t-shirt is not going out of context. Everything that you add to your t-shirt design should align with your brand image.
Thankfully, the low-cost production, versatility and affordability have made a custom t-shirt printing an excellent marketing tool. Undoubtedly, your t-shirt will be worn and adored in the wardrobe even after the campaign period is over if the quality of the t-shirt is good. This way, your message will be conveyed for a longer period.
Custom t-shirt printing is not a new concept and plenty of brands are doing that for their business. However, there is always a room to slip at a place that helps you stand out, and, this is the need of the hour.
Finally, it is time to get out there and design something creative for your brand. There is no need to jazz up everything. Many a time, a simple text can send across an impactful message. Be effective with your brand communication.
If you are looking for good-quality custom t-shirts for your company, get in touch with us at Champu!